A cohort is a group of people who are around the same age and have similar experiences and concerns.

The #GRassrootsUP Initiative is a dynamic community development, technology, and media venture empowering organizing efforts within the African American Community and with other disparate groups and collaborators in Grand Rapids, Michigan.

Through the vibrant use of data, technology, critical conversations, and storytelling, #GRUp centers community-voices on the convergent issues of health, wealth, and economic opportunity.

#GRUp’s mission is to engage the community in social and narrative justice through collaboration, media literacy, and equity stories 

#GRUp seeks twenty-five 16-26 year olds who are interested in getting involved, making a difference, and getting paid. As a member of the Cohort, you will be joining us at the ground level and your voice, time, and talents will be a driving force in shaping our movement. 


What does it mean to join?

Cohort 1 Timeline

10 Weeks Beginning January 25th, 2021

**Cohort 1 is now at capacity. Please check back for updates on Cohort 2!**

Workshop Series

Complete (2) 90-minute workshops on topics including:
  • Leadership & Peer Accountability
  • College & Career Exploration
  • Entrepreneurship & Community Development
  • Health, Wealth, & Quality of Life

Social Media Influencer

Make (2) Social Media posts per week (total of 20 during time in Cohort 1) with GRUp hashtags on multiple platforms

Web Series of PSA's

Record (1) 60-second video responding to GRUp prompt questions:
  • How have you personally responded (mentally, socially, emotionally) to the double pandemics of health and racial issues that has captivated our nation and world?
  • What is your #2021ComeUp plan for yourself and for others?
These videos will be a part of an ongoing series of public service announcements focusing on the voices, visions. and values of your generation.

#GRUp envisions a beloved community that is organized around respect for diverse cultures, authentic engagement, and a voice that is equitable and fair for all.

Don’t wait.
Join the movement.

Get Involved

Join in and use your voice to be part of the movement.

Make a Difference

Spend your time making a meaningful difference in your community.

Get Paid

Earn money! Each individual will earn $375 for their participation.

Apply here to join a #GRUp Cohort


**Please note – Cohort 1 is now at capacity. All future applications will be considered for Cohort 2 later this year.**